IKEA's cuddly golden retriever plush got a product photo that looks like a police booking photo

A shopper spotted the price tag for IKEA's GOSIG GOLDEN dog plush and could not get over the photo.

Source & context
Screenshot circulating on Korean communities · original poster unknown
● Anyone gets itMemeDaily lifeHow much Korea-context this story assumes. English translations and context by Klore.
Korean community post, image 1: Why'd they shoot it like a mugshot, looking like a straight-up criminal?
English translation
Why'd they shoot it like a mugshot, looking like a straight-up criminal? "GOSIG GOLDEN — plush toy, dog/golden retriever, 40cm. A cute, fluffy friend who goes anywhere with you..." ₩9,900

왜이렇게 머그샷처럼 흉악하게 찍어놓은거임 GOSIG GOLDEN 고시그 골덴 봉제인형, 강아지/골든리트리버, 40 cm 귀엽고 폭신한 친구가 어디든지 함께하고 함께 놀아줘요. 푹 쉬고 싶을 때는 소파에서 친구를 폭신하게 안고 함께 시간을 보낼 수 있죠. ₩9,900

💡 Why does a stuffed dog read as a criminal here?
The tag's copy is all soft fluff, but the photo is dead-center, flat lighting, blank wall — the exact framing Korean news uses for a suspect's booking photo. The gap between "cute fluffy friend" and "perp walk" is the whole joke.vs. the US: like a Beanie Baby posed for a county jail intake photo.Klore note

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